The Mountains Are Calling And I Must Go...

John Muir wrote that to his sister 145 years ago after a five-week research expedition to the summits east of the Yosemite Valley. After a short respite, he was ready to heed the call again. While outdoor enthusiasts are familiar with the quote, social media helps the romantic sentiment for adventure grow and endure.

Admittedly, I fell victim to it many years ago – Whistler Mountain, Patagonia, Mt. Whitney. Red Rock Canyon, Zion National Park, Bryce Canyon, Grand Canyon, Yellowstone, Joshua Tree, Sequoia, Kings Canyon, and of course, Yosemite.

Recently, a different type of mountain was calling. A different type of adventure beckoned. Almost a year ago, a former colleague asked me about starting my own business. It was a call I’d heard before. As my career developing consumer electronic products grew, my father often encouraged me to make the entrepreneurial leap. He saw the potential. For me, I know what I know and know what I don’t know. I know and enjoy developing innovative products, but I felt I did not know how to start and run a company. It was a crazy idea, so I filed it away in the back of my head. Call ignored.

During a Hong Kong trip earlier this year, I met the same former colleague for dinner. Over sushi, I was grilled. Are you happy with your current job? Where do you see yourself in the future? What is it you really want to do and achieve? What types of products do you want to develop? If given an opportunity to start your own company, would you take it? There it was, another call from the mountain. This time I knew, I must go.

Immediately, I grabbed a napkin because that’s where all the great ideas are recorded, right? We noted from our experiences what ideas worked and considered the lessons from strategies that failed. Before the night ended, we jotted down a high-level business plan and Fox & Summit was conceived!

F&S Logo



On the flight home, I realized how crazy the adventure ahead was going to be, but I was too excited to turn back. In the following months, our journey began when we incorporated, recruited the core team, and developed our first generation of products. Now we are on the verge of opening our eCommerce site.

Thanks for reading my first ever blog and I hope you’ll be part of our journey.

- Vincent